Adomik’s automated price optimization generates the most ideal prices to capitalize on ever-changing market conditions and deliver consistent revenue lift

Adomik OPTIMIZE helps publishers maximize revenue in real-time by:

• Defining and controlling optimization strategy
• Generating a set of optimal pricing rules and writing them at scale
• Balancing pricing to maximize liquidity and revenue

Benefit: Achieve consistent revenue lift via pricing that matches the market and is effortless to implement

OPTIMIZE ANSWERS QUESTIONS LIKE:

• What is my optimal pricing for today’s market?
• How frequently should I update my floors?
• What’s my optimal pricing strategy be for Q4? Q1?
• How do I measure the uplift of floor changes?
• What inventory is impacted by floor changes?

Adomik OPTIMIZE works with a growing list of exchanges and SSPs, including Google ADX and Appnexus.