Holistic Yield Management

In today's complex media ecosystem, the concept of managing yield has become much more more complex. Yet by looking at yield holistically across the stack, the publisher gains more control and awareness of the impacts actions in one area effect others and the overall revenue.

Best Practices: The Move to First Price Auctions

The content in this document will help publishers manage the critical aspects of the migration to first price auctions. Following these best practices will insure demand remains strong during the migration and that the publisher's integrity as a supplier is not questioned.

Fixing Private Marketplaces

The concept of Deal ID/PMP has a lot of promise -- Publishers know their buyers and control pricing while buyers gain predictability and privilege. Both parties build better relationships. The channel can be immensely valuable if executed properly. We have collected some pain points and fixes to help you make Deals a key part of your programmatic yield management strategy.

Private Marketplace Quick Reference Guide

Private Marketplaces (PMP/Deal IDs) are complex and often confusing. Here’s a quick guide we have prepared to help you get the most out of this valued programmatic channel.

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