Publishers are missing revenue opportunities on their programmatic platforms due to complexity and lack of transparency.

Adomik organizes publisher trading data* from all monetization partners to simplify the operations of yield management and increase revenue.

* Seller Trading Data - the bid-level data a publisher’s auctions generate on the ad exchange. Trading data includes key data about auctions, buyers, advertisers, bidders, segments, format, time of the day, browsers, operating systems, etcetera. When a seller’s trading data is combined with the seller’s first-party data, more insight and value can be extracted from inventory.